Sustainable Advertising Partnership

Advertising Media Supply Chain Transformation

Demonstrate your company’s leadership in addressing climate change and sustainability! Foster the widespread growth of sustainable business practices and transform the ways in which energy, materials and other resources are used throughout the advertising/ publishing lifecycle.

What is the Sustainable Advertising Partnership?

The Sustainable Advertising Partnership is a voluntary advertising industry working group supported by Ad-ID and responsible brand leaders who see value in identifying, quantifying, offsetting and ultimately reducing the climate change and sustainability impacts of their advertising media production, distribution and supply chain practices.

What is the mission of the Sustainable Advertising Partnership?

The Sustainable Advertising Partnership mission is to advocate and communicate a constructive vision for the transformation of print and digital media advertising supply chains.  The Partnership supports the development and widespread use of innovative supply chain practices that address climate change while promoting economic growth, environmental restoration and social equity.

How will the Sustainable Advertising Partnership achieve its mission?

The Sustainable Advertising Partnership will fulfill its mission through outreach, research, supply chain collaboration, cross-industry dialogue, stakeholder engagement, education, lifecycle analysis, benchmarking, training, design for sustainability and market-based initiatives.

What is the vision of Sustainable Advertising Partnership?

Advertising supply chain practices that:

• eliminate at the source or credibly offset their lifecycle greenhouse gas emissions
• are ethical, beneficial, safe & healthy for the individuals and communities it touches
• meet market criteria for performance, cost and value;
• are designed to optimize and reduce use of materials and energy;
• maximize use of renewable or recycled source materials;
• are produce and distribute ads using clean production technologies and best practices;
• strive for the total elimination of product and non-product waste;
• are employ sources of energy and materials healthy in all probable end-of-life scenarios;
• effectively source use and recover and materials in closed-loop life cycles using renewable energy and clean production technologies;
• meet the needs of the present generation without crossing irreversible thresholds that limit the ability of future generations to do the same.

What is the primary goal of Sustainable Advertising Partnership?

The Sustainable Advertising Partnership seeks to enhance the sustainability of advertising media supply chains and reduce or credibly offset at last 10 million tons of greenhouse gas emissions per year from advertising media supply chains within ten years.

Who can join the Sustainable Advertising Partnership?

Membership is open to any for-profit company, nonprofit organization or government agency that complies with the following:

• demonstrates a substantial interest in the advertising industry and is directly involved in the purchasing, creation, publication, printing, broadcasting, distribution or recovery of paid media;
• completes a membership application, including a statement of interest;
• acknowledges the principles embodied in the vision, mission and principles of the Sustainable Advertising Partnership and agrees in writing to act in conformance with and publicly support them;
• is approved for membership by ISC, with advice from the Executive Committee, based upon the foregoing compliance requirements.

The Sustainable Advertising Partnership recognizes that nonprofit business leagues and associations are representatives of advertising, publishing, printing and supplier interests; and that they represent important resources to industry and to consumers. Sustainable Advertising Partnership invites these organizations to attend open meetings and encourages opportunities for open exchanges.