ISC is a 501(c)3 nonprofit organization committed to developing the next generation of communication and media leaders required to create green jobs, foster environmental restoration and improve quality of life in the communities they touch.
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Are you prepared to fight for the future of print media, digital media or both?

Sustainability, energy security and climate change are challenging issues that are compelling every business, every government and every individual to rethink the ways in which they employ energy, source materials, manage waste and to redefine what it means to be “greener.”

As printing sales continue their record breaking declines, it's a natural inclination to want to fight back against claims that print is a "dead medium" that "kills trees" and that somehow going paperless is "automagically" doing your part to save the planet.

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DRUPA 2012: A Watershed Event for Greener Printing & Sustainable Media Supply Chains

The new wave of green sweeping over business in the US is the crescendo of a movement that has been under way for over a decade, and there every reason to believe this wave of change has yet to crest.

Despite the global recession there is overwhelming evidence that graphic arts vendors and suppliers operating in the US will be required to develop an unprecedented new array of sustainable green innovations for the packaging of knowledge and goods over the next five years.

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Increasingly it seems that just about every organization or product is claiming to be “green.” Even if your company is not planning to address becoming greener this year, your customers, your competitors and your government probably are, but supply chain professionals and regulators are also growing increasingly skeptical of unsubstantiated “green” claims and wary of brands that fail to address sustainability in a transparent & systematic manner.

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Paper or digital? The simple answer is—neither. The most common answer is that print kills trees and computers don't, so digital media must be greener. The typical indignant response is that print is greener because trees are a renewable resource and computers are toxic energy vampires that don't grow on trees. It's time to stop the bickering.

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Print has profoundly changed the world since the days of Johannes Guttenberg, but now due to the prodigious volumes of energy and materials consumed and mountains of waste produced the printing industry is challenged to profoundly change itself. Current patterns of print and digital media production and consumption are unsustainable and must be reconfigured if we are to enjoy the essential services and benefits they provide to business, government and society.

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With the stock markets down by almost a third since December of 2008, and credit markets tighter than a new boot, lenders are raising the bar for borrowers and turning away all but the best customers. In turn, the credit squeeze will force businesses and consumers to take a hatchet to spending. After more than a decade of red-hot economic growth fueled by easy credit, business is facing an unprecedented cooling down for the next two to five years that will dramatically change the demand for consumer packaged goods.

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Welcome to the Age of Low Carbon Publishing

Have you ever considered what the carbon footprint of a magazine or an eReader is? What about the carbon footprint of your publication? Not everyone cares about carbon footprints or defers to the authority of science on climate change, but when Coke, Pepsi and Apple begin to carbon footprint their products, and Taco-Bell begins to open LEED-certified restaurants with low carbon footprints, it may be time to start.

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