ISC is a 501(c)3 nonprofit organization committed to developing the next generation of communication and media leaders required to create green jobs, foster environmental restoration and improve quality of life in the communities they touch.
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Print vs. Digital Media: NYU:SCPS - May 11th

False Dilemmas & Hidden Opportunities:

An informed Dialogue with Natural Logic CEO Gil Friend & ISC Senior Research Fellow Don Carli

Are you a marketing, digital media, print, or advertising professional interested in greener media?

If so, save the date and join thought leaders Gil Friend and Don Carli for breakfast and a provocative dialogue on the environmental impact of print and digital media between 8:30 and 10:30 AM on May 11th. at the NYU School of Continuing & Professional Studies - 11 West 42nd Street, RM 1027.

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Green and "paperless" campaigns imply that print media is harmful to the environment and digital media is not. For example: “Please consider the environment before printing this email"

But …what if this warning is wrong? What if digital media is more destructive to the environment than print media?

  • Is our growing reliance on information technology and digital media sustainable?
  • What are some of the real environmental impacts associated with print and digital media?
  • What is life cycle analysis and how can it help you make informed decisions?
  • How can you employ print and digital media responsibly and feel good about your choices?

Join us to learn how you can make wiser decisions about print and digital media. Space is limited, reserve your seat now.


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If you can't make it in person, tune into our live uStream.tv feed and use Twitter or Facebook to share your questions & comments:


UStream

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Sustainable Print and Digital Media

Join a group of marketing and media thought leaders at a free breakfast panel discussion on December 9th presented by the NYU Graduate Program in Graphic Communications Management and Technology and the Institute for Sustainable Communication's HOPENHAGEN ECO360 Scholarship Initiative, with generous support from Domtar and Hewlett-Packard.

  • You may think digital media is greener than print media, but do you know the true footprint of your pages and pixels?
  • You may know what "Greenwash" is, but do you know what "Grey-Wash" or "Tree-Wash" are?
  • You may know where Copenhagen is, but do you know what the COP15 Summit is and what it could mean to advertising, marketing, publishing, media and communication professionals?

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Climate Week NYC

Advertisers & Media Buyers: Do you know where your carbon is?

Did you know that each page and every pixel that advertisers and their agencies buy also has a carbon footprint and an impact on the world’s forests?

The NYU M.A. Program in Graphic Communications Management & Technology, Division of Media Industry Studies & Design at NYU-SCPS, with generous support from the Canadian Forest Products Association is proud to present this special Climate Week NYC panel discussion organized with the ISC's Sustainable Advertising Partnership.

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Sponsor Host: NYU-SCPS

The M.A in Graphic Communications Management and Technology provides students with critical leadership skills, builds expertise in management practices, and illuminates the capabilities of emerging technologies.

Students in the M.A. Program may apply for the PRISM scholarship each Fall and Spring semester, due to the generosity of our Advisory Board. These Board members share their experience, knowledge and vision as faculty, invite distinguished guest lecturers to the classroom; host industry events; provide career guidance; and mentor students. Applications are welcome now for Spring, Summer and Fall 2010 semesters.

Please contact Bonnie Blake, Director, at bonnie.blake@nyu.edu, and Ansley Dunn, Administrator, at ansley.dunn@nyu.edu to discuss your plans and goals.

Visit us at www.scps.nyu.edu/gcmt for detailed information and the link to the online application.