From December 7th through December 18th, the UN Climate Change Summit (COP15) will be taking place in Copenhagen where over 100 world leaders and representatives from 192 countries will meet to shape a new global climate treaty to reduce greenhouse gas emissions and agree on measures to curb deforestation and degradation of the world's forests.
These topics are particularly relevant to marketers and graphic communication professionals in that papermaking, printing, and mail distribution, as well as the IT infrastructure required for email and digital media distribution, employ hundreds of billions of kilowatt hours of energy per year. They also emit billions of pounds of greenhouse gases, and they are dependent on a sustainable supply of tree fiber and other resources. As a result, the impacts that marketing and media decisions have on the world's carbon footprint, forests and natural resources cannot be ignored.
- Coffee, Tea, Bagels & Fruit
- Introductions & Context: 9:00 - 9:50
Prior to the panel discussion, Don Carli, ISC Senior Research Fellow, will provide an overview of the issues being negotiated by world leaders at the COP15 Summit with reports from World Wildlife Fund video crews on the ground in Copenhagen, and reports from the OneClimate COP15 event in Second Life.
Lewis Fix, Vice-President, Brand Management and Sustainable Product Development of Domtar and Scott Canonico, Manager, Environmental Strategy, Imaging and Printing Group of HP will present brief overviews of key trends and issues related to climate change and sustainability in the fields of forestry, papermaking, printing and IT.