ISC is a 501(c)3 nonprofit organization committed to developing the next generation of communication and media leaders required to create green jobs, foster environmental restoration and improve quality of life in the communities they touch.
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  • New Metrics '14
    Enter the code NWiscNM14 and save 20% at Sustainable Brands New Metrics 2014.
  • ISC sponsors the Expanding Green Innovation Summit.
    ISC is a proud sponsor of Expanding Green Innovation Summit.
  • ISC is a proud sponsor of Hack The Hackathon
    ISC is a proud sponsor of Hack The Hackathon - Mobile Apps for Social Good.

DRUPA 2012

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A Watershed Event for Sustainable Media Supply Chains

The new wave of green sweeping over business in the US is the crescendo of a movement that has been under way for over a decade, and there every reason to believe this wave of change has yet to crest.

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Gargantuan E-Waste

The digital media revolution promises to improve the quality of our lives though an expanded capacity to communicate, collaborate, learn and make informed decisions. Yet our seemingly...

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Mediavore's Dilemma

The media business is becoming a complex game. A major study recently conducted by the Knight Commission concluded that the Internet and the proliferation of mobile media have unleashed a…

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Living Principles

ECO360 TRUST puts the 'Living Principles' into practice by rethinking the supply chain of a ubiquitous media product: the cotton Tshirt. The new Living Principles website provides a valuable set of conceptual…

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Outreach and Education

Outreach and Education

We develop and participate in conferences, seminars, workshops and publications focused on the media supply chain practices of public and private sector organizations; conduct training in partnership with academic organizations, government agencies and business enterprises.

Research and Analysis

Research and Analysis

We provide research and analysis for organizations of all sizes in sustainability, life cycle analysis, carbon footprinting, lean six sigma, value stream mapping, opinion research and supply chain management.

Fellowship and Mentoring

Fellowship / Mentoring

We support the career development of young urban scholars through mentoring, internships, scholarships and fellowships that build capacity for the widespread adoption of sustainable communication media technology and business practices.

Below is a list of ISC's current programs and initiatives:

1Sustainable Advertising Partnership: advertising industry initiative supported by Ad-ID and responsible brand leaders.

2ECO360 TRUST : campaing to raise awareness and put sustainability principles into practice.

3SOSreach: grassroots movement to improve the economic, environmental and social quality of life for young people.

4NYU/SCPS Seminar Series: seminars and events on sustainable communication media and supply chain management.

5Urban Scholars: scholarship program which enables urban students to complete undergraduate and graduate degrees.

6ISCreach: outreach program that stimulates classroom discussion on sustainability in higher education.

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Toxic Pixels and 'Tree Washing' Ad Tactics

NEW YORK ( -- Are marketing and media giants ignoring the fact that their primary communications channels are based on environmentally "toxic" pixels? And are some of these companies engaging in "tree washing" or "gray washing" as well as "green washing?" These intriguing issues were at the center of this week's Sustainable Media Climate Symposium in Manhattan. Don Carli, director of the Institute for Sustainable Communication, enlightened many by quantifying how the carbon footprint of electric-powered digital media is nearly as large and environmentally onerous as that of the notorious paper-making industry.

Which is worse?

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Is Digital Media Worse for the Environment Than Print?

If you thought you were saving forests and protecting the environment by going paperless...think again

Public opinion polls show that concern about the environment rises and falls based on the state of the economy and other factors, but concern about the negative impacts associated with using paper and printing continues to rise. Nothing captures the essence of these feelings more vividly than the signature line appearing at the foot of more and more emails: "Please consider the environment before printing this email."

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New Report

Blue Carbon: The Role of Healthy Oceans in Binding Carbon

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Fast Facts

In 2010, people in the US got rid of 2.4 million TONS of e‐waste; 384 million UNITS of e‐waste and 152 million mobile devices

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Recommended Reading

Visit the ISC storefront for our recommended readings.

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